How To Engage Your Audience With VR Events
Customizable Presentations And Experiences
Virtual reality events offer customizable presentations and experiences that can be tailored to any audience. This technology can also be used to enhance existing event content. In the current attention economy, gaining attendees’ focus and engagement is the jackpot of event marketing. With VR, attendees can fully immerse themselves in experiences without distractions like booking their next vacation or answering emails. This makes it the perfect medium to communicate complex messages.Companies that are embracing VR include Ford, who hosted a virtual event with its partner Bluewater using their software development platform Parallel. This virtual event was a success with undeterred audience engagement. Bluewater also helped National Nail host a virtual kickoff meeting with its partner. These types of events are becoming more common, and they’re a great opportunity for marketers to reach a larger audience with minimal cost.
High-Quality Audio Visual Equipment
VR events require high-quality audio-visual equipment to provide an immersive experience for attendees. Inadequate AV solutions can result in sound distortions, video interruptions, and overall system failures. These technical glitches are distracting for attendees and can diminish the credibility of event organizers and presenters. Different presenters have varying requirements and preferences for audio-visual technology. Event planners should consult with each speaker to understand their needs and ensure that the AV equipment will meet them. This will help to avoid last-minute surprises and to make the event more productive.The Virtual Reality Conference is an international exhibition of virtual and augmented reality (VR and AR) technologies. It is intended for professionals in the fields of XR, spatial computing, digital twins, AI, 5G, 3D models and simulations, and connected workforce solutions. The event features talks, panels, various VR and AR experiences, workshops, a trade floor, and an exhibition. It also features networking opportunities, and a variety of social activities, such as parties and dinners.
High-Quality Production
With VR, event attendees can take part in a fully immersive experience that is highly engaging and effective at holding attention. The multisensory experience provides a much more compelling story than traditional video and is ideal for brand storytelling. Virtual events are increasingly being used to deliver unique networking experiences. Budweiser, for example, created a beer garage at SXSWi that allowed guests to learn the full story of how their beer ended up in their hands. The event was a huge success.Virtual events require a team of professionals to manage the AV production. This includes providing a studio with lights, cameras, and sound equipment. Virtual events can also include a live stream to allow attendees to participate remotely. A professional team can also help you address accessibility needs by including ASL interpreters and single or multiple-language live captioning. The virtual event can be as complex as a television show or as simple as a live webinar.
Virtual Attendance
In a world where attention is the new currency, keeping attendees focused and engaged can be challenging. VR can be a powerful tool in this regard. VR allows for a more immersive experience that helps to keep attendees engaged and can help to wave goodbye to no-shows, Zoom zombies, and yawn-worthy meetings. Virtual events require more planning as event organizers can’t rely on the face-to-face interactions that occur at in-person events. Virtual attendance also requires better communication with attendees before the event, during the event through email and post-event through feedback surveys.Another great feature of virtual events is that they can include virtual location tours. This is especially useful during times of pandemic when businesses may have to adhere to social distancing protocols but still want to showcase their products or services. Shoe company Toms did this beautifully by creating a YouTube VR video that transported attendees to a village in Peru and showed them how they could donate shoes to kids in need.